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Google Partners with NBC and Team USA to Bring AI Innovations to the 2024 Paris Olympics
In a move to elevate the viewing experience through interactive technologies and AI-powered tools, Google has partnered with NBCUniversal and Team USA to introduce advanced features at the 2024 Paris Olympics. The collaboration, announced just a week before the commencement of the Games, will integrate Google's Gemini AI, among other functionalities, across broadcasting, online, and social media platforms.
NBC's utilization of AI Overviews in its coverage marks a significant technological leap forward in sports presentation. AI Overviews will aid in explaining why swimming lanes are crucial, various rules of Olympic basketball, and offer details about guide runners for Paralympic Track and Field events. Viewers can now gain a deeper understanding of the sport they're watching through the use of AI-generated information, enhancing their overall experience.
U.S. Olympic and Paralympic athletes can leverage Google Lens and Circle to seek information while navigating Paris. This feature empowers athletes to easily locate information about their surroundings, enhancing their experience in the host city.
Adding to the excitement of this partnership is the involvement of Leslie Jones. The Saturday Night Live star will serve as NBC's "lead superfan commentator" and utilize Gemini AI to interact with the games, learn new sports, and offer a different perspective on the coverage. Her segments will air on NBC and Peacock, providing viewers with entertaining and informative content.
NBC will also employ Google Maps' Photorealistic 3D Tiles feature to present Paris's iconic Olympic venues, including Roland Garros, the Aquatic Centre, and Versailles. This feature offers high-resolution 3D imagery akin to Google Earth, providing detailed visual representations of the locations to enhance the viewing experience.
YouTube TV subscribers can also look forward to more exclusive Olympics content. For instance, searching for "Paris 2024 Olympics" will allow them to record everything and save games in specific sports. This facilitates easy tracking of preferred games without channel switching.
This partnership expands Google's tradition of sponsoring major sporting events like the NBA Finals. Google aims to create a more interactive and informative viewing experience for global audiences by incorporating cutting-edge technology into Olympic coverage.
Google's commitment to innovation is evident in its efforts to transform the Olympics viewing experience, making it more engaging, informative, and accessible for audiences worldwide.